Replace guesswork with a proven, repeatable selling system. Designed for sales representatives and sales leaders, this program will elevate your sales performance by transforming your attitudes, behaviors and techniques.
Each session is interactive and instructor-led, featuring:
✅ Real-time role-play opportunities
✅ Live reinforcement of key concepts
✅ Customized coaching to address your specific sales challenges
You’ll walk away with practical skills you can apply immediately to improve your sales results.
✅ Developed and tested for over 50 years
The Sandler Sales System isn’t a trend. It’s a time-tested methodology refined over decades, proven to work across industries and markets.
✅ 88% of salespeople improved their strategy with Sandler
When polled, the overwhelming majority of Sandler-trained sales professionals reported stronger strategies and measurable results.
Included within the Essentials program is a 1-year subscription to the online sales training platform. Take learning into your own hands with this powerful self-paced tool. Designed to support your sales transformation, it gives you access to thousands of resources that can be applied directly to real-world selling situations.
Explore content such as the Sandler Summit, featuring dynamic speakers who share cutting-edge insights. Gain practical knowledge from the Harvard Business School Case Study on Up-Front Contracts. Deepen your expertise with the How to Succeed podcast series and a wide library of webinars.
To ensure you are always equipped with the latest strategies, new content is added every month, keeping your learning fresh, relevant, and impactful.
1. The Success Triangle
Discover the connection between attitude, behavior and technique for authentic long-term transformation that sticks.
2. The Buyer-Seller Dynamic
Understanding the buyer's journey in a rapidly changing environment.
3. Essential Communication Skills
Forget small talk and learn the essentials for communicating effectively and building mutual trust.
4. Initiating Buyer-Focused Conversations
Master cold calling and your 30-second elevator pitch to capture attention quickly.
5. Creating Mutual Agreements
Align expectations with one of Sandler's key techniques: the up-front contract.
6. Discovering Buyer's Motivations
Turn into an investigator and uncover true pain points of your prospect , before you make the sale.
7. Better Understanding Through Asking The Right Questions
Confidently guide the conversation to where you need it to go, without losing momentum.
8. Understanding Investment Parameters
Don't shy away from talking about price points; prospects truly value transparency and this helps your qualification process too.
9. Identifying The Decision-Making Process
Correctly understand who are gatekeepers and true decision-makers, so you don't waste time, and make appropriate pitches.
10. Communicating The Solution & Closing The Sale
If closing feels high stakes to you, you've done your sales approach wrong.
